Introduction

Nor Aini is an experienced figure in the fashion world, being actively participating in the glamorous yet rough terrain of the industry. She started her creative venture in 1992. When she was placed 2nd runner up in Jelita Magazine’s first-ever fashion competition in 1994, Benang Emas, she knew she was on track with her calling. In her maiden attempt to incorporate batik elements in her designs, her work earned acknowledgement. This led to Traditional-Contemporary being chosen concept in most of her work. She believes that by infusing the traditional with the contemporary, something classical from the past is encapsulated and reintroduced in fresh and exciting ways. Hence, tradition is celebrated through her elegant designs.

Apart from having the Midas touch of elegance in made-to-order and customized services, Nor Aini also promotes her ready-to-wear collections that ranges from casual-smart to exclusive evening ensembles.

Look, touch and feel for yourself the flowing fabrics that drape feminine figures. Feast your eyes on her intricate beadwork and batik designs, presented in myriad colours. Jarumas in indeed elegance at its best.